September 17, 2007 Making Life Better Campaign
An essential focus of our 100th conference was our new ‘Making Life Better Campaign.’ The campaign is aimed at educating citizens regarding local government, and primarily educating citizens on the services their municipality provide. The League survey research consistently indicates that Utahns evaluate the quality of life in their community as very high. Overall citizens rate the services they receive in their city highly also (water, trash collection, parks, libraries, police and fire, etc)–however, there is a significant disconnect when asked who is providing these services. For example, in our latest Dan Jones & Associates survey we asked respondents (statewide survey of Utahns) if they had used a city or town service in the last 24 hours. 40 percent responded ‘No’. Additionally, only 3 percent of respondents identified planning and zoning as a city service. Or only 10 percent noted parks as a city service.
We believe the part of the onus in on local government to do a better job of communicating what we do. There is definitely room for huge improvement and hopefully the ‘Making Life Better Campaign’ is a step in the right direction.
You can read the Deseret News article about the campaign here: Logo Targets Ignorance About Cities
You can also open a pdf version of my business session presentation here: Myth vs. Reality
Please contact me if you have questions or comments about this research or issue.